The main reason why Facebook is so obviously keen to focus on the mobile is its fast rate in increase of users, that is, four times more on the mobile in just half the time, when compared with PC users. Several reviewers have commented that mobile would have been Mark Zuckerberg’s first choice as platform instead of the desktop, had it been available eight years ago. Now that has happened, but Facebook has been challenged for its capacity to accommodate over 2,500 types of mobile devices.
That is why Facebook has countered to resolve some major issues that were recently discussed at the ongoing Mobile World Congress in Spain, which will provide opportunities for app developers to create Facebook apps on the mobile platform.
- Mobile browser fragmentation: Each device requires specifications that may not be compatible with another device. To test compatibility of an app with a mobile web browser, a standard form of measurement is used. Ringmark is a ‘mobile browser test suite’ checks for compatibility issues in apps and helps identify and correct issues. The sizes of the rings determine the extent of the app’s compatibility.
- Mobile payment for apps and games: The main problem that users faced when using Facebook mobile is its tedious process of payment. By the end of it, the user is already frustrated to return to use the app. Facebook has integrated ‘Pay Dialog’ which is a requisite mode of payment on Facebook. They also intend reducing the number of steps involved in making an online purchase on the mobile through the ‘operator billing’ system, which will collaborate with over 30 mobile manufacturing companies to ease the payment process.
- App discovery: A Facebook Application that is difficult to identify, can be ‘discovered’ by linking the traffic to the apps through the Open Graph. Facebook recommends that app developers use the Open Graph on the mobile. In addition, other social channels will interconnect with Facebook. Other options for users to avail include ‘Bookmarks’, ‘Request Dialog,’ Feed Dialog’ and ‘Authenticated Referrals.’
This post originally appeared on Avenuesocial.
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